The Most Important Copywriting Secret No One Talks About

The Success Margin

Tuesday, March 9, 2010

---------------------------------------------------------------

Dear Success Margin Subscriber,

Every time I receive a critique request from a
mentee I'm also asked this. What's my overall
opinion on the copy?

To be of most help to my clients, I must point out
an important aspect of copy that in my experience
is not discussed by others. And it's perhaps the
most elusive aspect of copy to ever grasp.

However, no matter how creative the copy may be,
unless this aspect is present the copy simply will
not work.

The best way I know to understand this element is
to think about it in a special way.

Every student of a musical instrument knows this.
You need a tuning fork to accurately vibrate with
to capture the exact level of any particular sound.

When writing copy, it's as though there are two
tuning forks that must exactly match their sound.
We must get the tuning fork within us to vibrate in
harmony with the tuning fork within those to
whom we are making an offer.

Otherwise, if you are not vibrating in tune with
prospects, they simply will not act on your copy.

However, if you are vibrating in tune, a majority
of your prospects will relate with your message.
And many will act on it.

How do I know if I'm vibrating with and on the
same page as my prospects?

It's really quite easy. If the response is heavy in
both orders as well as comments and feedback, I
know whether I'm on the same page.

Response is the telltale sign. This is, of course,
the main beauty of direct response marketing!

When you completely miss the mark, it's also
not hard to tell. There is very little response of
any kind.

So, when writing copy, your challenge is this.
To get your tuning fork vibrating in tune with
the majority of your prospects.

Admittedly, to make the judgment initially is
more of an art than a science. But you do get
better with experience. And actual results will
confirm whether your judgments are correct.

In any case, to succeed big, your copywriting
efforts should be directed toward really getting
in tune with your market.

Your correspondent,

Ted Nicholas

© Copyright MMX Ted Nicholas

A Radio/TV Interview That Sells a Ton of Books

Thursday, April 29, 2010
-------------------------------------------------------------

Dear Success Margin Subscriber,

This issue is dedicated to our many subscribers who
are authors or information marketers. But it also
applies to every single subscriber.

Everyone in the economy is looking for cost-
effective ways to sell products.

Radio and TV interviews are one of the very best
and economical ways to sell books, information
products, and practically everything else.

Tip: Virtually all products and services can help
create a basis for a great and interesting interview.
The key to success is not a particular book or other
product. It's not about the product at all. It's more
about how interesting you as a guest are perceived.

Best of all, it's a low-cost or no-cost marketing
method.

However, the majority of guests on radio shows
don't do well. And they are never invited back.
They make numerous errors which turn off
interviewers. In short, they bomb.

Conversely, my radio and TV appearances have
always been one of my best methods of selling tons
of books.

Radio works even better today than ever before.
And often you can do them on the telephone,
avoiding travel.

Plus, radio often works better as a sales medium
than TV.

TV used to be the number one medium as far as
books are concerned.

Why?

Radio personalities often have more loyal listeners
and you are not fighting the clicker.

Of course, there are still a few TV shows that are
good for books. Oprah Winfrey, on which I've
appeared, is number one. But it's tough to be
booked on this show as competition is keen.

Today I'm going to share step-by-step just how I go
about it. Then you, dear reader, can replicate the
process.

** Getting booked **

Contrary to popular belief, it's quite easy to get
booked on most shows.

Why?

Radio and TV shows have a constant need for
interesting guests. And they "use up" or burn
through guests at a very rapid rate.

** Use postcards to solicit a booking **

What's working particularly well these days is
using a postcard to approach the show.

A postcard helps overcome the challenge of getting
a letter opened and read.

Moreover, "gatekeepers" will usually pass along a
well-written postcard to the person who actually
books guests.

The key to effective copy is to present the author or
yourself in such a way as to be an interesting
subject to be interviewed. And be newsworthy as
well.

If possible include a tie-in to today's news or trends.

Use testimonials from other shows on your postcard
as well once you have them. This confirms what a
fascinating guest you actually are.

As always, a good headline is necessary to gain
attention.

Include a good photo of you, the author.

A follow-up call a week later ideally by someone
other than you will often seal the booking.

Obviously, a powerful book with a hot title, or the
name of any other interesting product is necessary
as well.

Once you are booked on the show it's easy to
"blow" the interview insofar as sales. This is how to
make it really successful.

** Secrets of becoming a great interview
subject **

For this example I'll use a radio interview
done on the telephone. Here are the step-by-
step procedures.

1. If your phone has a cord, get an extra long, 10
foot telephone cord and hook it up to your phone.
(Radio Shack or other similar stores of this type sell
cords.)

Never, ever do a radio interview sitting down. Or
for that matter any important telephone call. Your
voice will sound like you are almost dead and thus
boring. When sitting you are actually squeezing
your chest and voice box.

Instead, always stand during any radio interview
done by phone. You voice will sound alive,
enthusiastic, and exciting.

2. Write the interviewer's name and call letters and
city where the station is located in large print on an
8.5 x 11 inch sheet of paper. Scotch tape it to the
wall in front of you.

Refer often to the interviewer by name. Say, for
example, the radio personality's name is Scott
Smith at WNBC in Kansas City. The sweetest
sound to all interviewers is his or her name.

Say things like, "Hi Scott. I'd love to know what
your listeners in WNBC in Kansas City would like
to know today about (your subject)."

Many popular shows also use a "call-in" format. In
these the listeners will inform you of their interests.

Tip: Your goal is simple. Help the listener in every
way you can. Initially forget about selling your
book. If you do your job well, sales will be
produced.

Answer questions in short sound bites. Resist the
temptation to give a lecture.

And please don't answer a question the way typical
authors do when they say, "Well, the answer to that
is in chapter 9."

Avoid hawking the book. Crass overselling and
pressure to buy your book turns people off.

Remember this. If you do a really good job of
helping the listeners you will be an interesting and
valuable guest. Many will buy your book.

Tip: During a commercial break ask Scott if he
would please ask you towards the end of the show
how people can get hold of your book. He will
nearly always agree.

Then at the end of the show, ideally you can give a
toll free number where people can call to place an
order.

Remember.

(a) Don't lecture. Answer in sound bites of 17 words
or less.

(b) Don't refer to your book during the interview
unless asked.

(c) Do help the interviewer and listeners with sound
and practical advice.

(d) Do stand during the interview.

(e) Do smile during the interview. You can hear a
smile on the radio. Skeptical? I can prove it!

My students who have appeared on radio and TV
and sold lots of stuff have also used the procedure
described above.

I've helped restaurant owners, retailers, farmers,
models, consultants, salesmen and women, etc., as
well as authors and publishers do interesting
interviews which have produced volume sales. And
it's also helped several build their career.

What about you?

I suggest you start sending postcards to radio and
TV stations.

You can get names and addresses of radio and TV
stations in any good library, or on the Internet.

Study the above techniques well. They work. You'll
be delighted with the success you'll achieve.

Your correspondent,

Ted Nicholas

© Copyright MMX Ted Nicholas


The Little-Known Secret to Happiness and Success

The Success Margin

Monday, June 7th, 2010
------------------------------------------------------

Dear Success Margin Subscriber,

My God. Is this an important newsletter!

How many people do you know who are highly
successful?

I'd be surprised if you know more than a handful in
your entire life.

But suppose I asked you a different question.

How many people do you know who are both truly
happy and successful?

I'd wager a lot that you'd be hard pressed to name
even one or two people who are blessed with both
of these rare qualities.

I've known many, many, self-made millionaires.
Indeed, I've mentored many of them. And I know
numerous heirs to a large fortune.

Whether inherited or earned, it's indeed rare to find
even a single person in a lifetime who has unlocked
both the secrets of happiness and success.

Let's look at what does and does not provide
happiness.

For sure happiness is not about money. As
mentioned, lots or even most wealthy people are not
at all happy.

Indeed, contrary to common thought, instead of
enjoying life, many rich people are extremely
miserable and depressed.

It's not even about health. You can be physically
very healthy. But mentally you can still suffer from
sadness and depression.

Happiness is not about how big your house or yacht
may be. Or toys, fame, influential friends, or even
business success.

I'm a happiness freak!

As a small boy I concluded I didn't want to be as
miserable as the adults around me seemed. So I
decided to study the topic.

In a lifetime pursuit of personal happiness I've
invested lots of time and money in books. Seminars.
Group therapy. And studying various philosophers
and religions.

None of these pursuits, while helpful, fully
answered the crying human need we all have for
happiness.

** What is the answer to happiness? **

The good news, I believe, is surprisingly simple.

I like what President Abraham Lincoln, who
suffered so much in his life and overcame it all,
said. He made the most intelligent comment I've
ever seen on the subject of happiness.

Lincoln said, "Most folks are about as happy as they
make up their minds to be."

By contrast, most people suffer from stress and are
in a constant state of worry and anxiety. A big
contributing factor to unhappiness is to observe
others and copy them. Simply do what most humans
do. Get up in a hurry. Never examine your life.
Instead stay stressed all day long until you flop into
bed at night.

** The key to happiness **

I find that the closest any of us can come to being
happy each and every day of your life rests on a
simple important principle.

How you start your day.

It's all about how, upon awakening, you spend the
first 20 minutes.

Here is what I do each and every day. (Before I
shower or have breakfast.)

1. When I awaken the first thing I do is verbally
acknowledge what a priceless gift this day of life
really is. We both know in our heart of hearts this
day, or any day, is promised to no one.

Our life is finite. It could end at any moment. I
simply thank my higher power for this special day.

(I won't get into long a religious discussion here. I
believe it suffices to say this. I believe there is a
higher power out there, however you wish to define
it for yourself.)

2. I count my blessings each and every day. Both
the great big massive ones. And smaller ones too.

Big blessings for me include my health and that of
my loved ones. My children and grandchildren. My
friends. My clients. My career. My readers. My
freedoms. Books I've written. My business ideas.

Somewhat smaller blessings include my toys. My
houses in three countries. My travels. My
acquisitions. My sports, tennis, swimming, walking
and weightlifting. Books I love to read, etc.

3. I say several personal affirmations out loud. If
you'd like a free copy of what I use, click here:

http://snipurl.com/x70r6

After the first 20 minutes I'm now mentally ready
to take on the challenge and opportunities of this
special day.

I believe that I'm a truly happy person. And the
more I follow the above procedure the more
successful and happy I seem to become.

I strongly recommend you try my 20-minute
program. Be sure you let me know your results.

Your correspondent,

Ted Nicholas

* * * * * * * * * * * * * * * * * * * * * * * * * *

© Copyright MMX Ted Nicholas


How to Make Newspapers Pay

The Success Margin

Sunday, July 11, 2010

---------------------------------------------------------

Dear Success Margin Subscriber,

Numerous clients of mine are making huge profits
using successful newspaper advertising.

Why not consider this medium for your product or
service?

But before you do, as with all advertising,
remember this. Success is in the details. If every
aspect is not congruent you will not be successful.

In this Success Margin I'm going to cover the most
important aspects of successful newspaper
advertising.

** Best day of the week to advertise **

I've found through lots of testing that the best days
to advertise in descending order are:

Tuesday
Thursday
Sunday

Do not advertise on Monday.

Why?

People are busy starting their week. Rarely do
prospects take the time on a Monday to carefully
read the newspaper and, of course, your ad.

** Best section of the newspaper to place
your ad **

The best read section of any newspaper is the
entertainment page. Therefore, if you have a
product with wide consumer appeal, the
entertainment page could be ideal for your ad.

If you have a health-related product, place your test
in the health section.

To market a product which appeals to entrepreneurs
or executives, use the business pages.

For real estate, automobile or job-related products,
you can test your ad in the classified section.

** Page position **

For best results, if at all possible insist that your ad
runs on a right-hand page above the fold.

** Two types of ads you can try **

There are two basic type ads ideal for newspaper
advertising space.

1. A limited copy two-step ad.

The idea here is to give just enough information to
encourage your prospect to "raise their hand" by
contacting you for more information.

You can direct your inquirers to either (a) go to
your website; or (b) call a toll-free number.

Then your job is to send an e-mail letter that sells
the dickens out of your product.

The magic words to end with in a two-step space ad
are "Call free recording 24 hours a day for more
information."

This helps the prospect overcome his/her big fear.
That a live person will answer and, God forbid, try
to sell them something!

2. I always have had best results with preparing a
long copy 7 x 10 ad and selling "off the page."

Of course, the challenge of creating a successful ad
involves opening with a powerful headline,
sub-headline and 1,000 to 1,200 magic words of
sales copy.

A 7 x 10 sized ad gives you enough space to include
strong testimonials and a powerful money-back
guarantee.

Perhaps your successful direct marketing future
could rest on space advertising in newspapers.

Keep me posted with your successes.

Your correspondent,

Ted Nicholas

The Little-Known Secret to Happiness and Success

The Success Margin

Monday, June 7th, 2010
------------------------------------------------------

Dear Success Margin Subscriber,

My God. Is this an important newsletter!

How many people do you know who are highly
successful?

I'd be surprised if you know more than a handful in
your entire life.

But suppose I asked you a different question.

How many people do you know who are both truly
happy and successful?

I'd wager a lot that you'd be hard pressed to name
even one or two people who are blessed with both
of these rare qualities.

I've known many, many, self-made millionaires.
Indeed, I've mentored many of them. And I know
numerous heirs to a large fortune.

Whether inherited or earned, it's indeed rare to find
even a single person in a lifetime who has unlocked
both the secrets of happiness and success.

Let's look at what does and does not provide
happiness.

For sure happiness is not about money. As
mentioned, lots or even most wealthy people are not
at all happy.

Indeed, contrary to common thought, instead of
enjoying life, many rich people are extremely
miserable and depressed.

It's not even about health. You can be physically
very healthy. But mentally you can still suffer from
sadness and depression.

Happiness is not about how big your house or yacht
may be. Or toys, fame, influential friends, or even
business success.

I'm a happiness freak!

As a small boy I concluded I didn't want to be as
miserable as the adults around me seemed. So I
decided to study the topic.

In a lifetime pursuit of personal happiness I've
invested lots of time and money in books. Seminars.
Group therapy. And studying various philosophers
and religions.

None of these pursuits, while helpful, fully
answered the crying human need we all have for
happiness.

** What is the answer to happiness? **

The good news, I believe, is surprisingly simple.

I like what President Abraham Lincoln, who
suffered so much in his life and overcame it all,
said. He made the most intelligent comment I've
ever seen on the subject of happiness.

Lincoln said, "Most folks are about as happy as they
make up their minds to be."

By contrast, most people suffer from stress and are
in a constant state of worry and anxiety. A big
contributing factor to unhappiness is to observe
others and copy them. Simply do what most humans
do. Get up in a hurry. Never examine your life.
Instead stay stressed all day long until you flop into
bed at night.

** The key to happiness **

I find that the closest any of us can come to being
happy each and every day of your life rests on a
simple important principle.

How you start your day.

It's all about how, upon awakening, you spend the
first 20 minutes.

Here is what I do each and every day. (Before I
shower or have breakfast.)

1. When I awaken the first thing I do is verbally
acknowledge what a priceless gift this day of life
really is. We both know in our heart of hearts this
day, or any day, is promised to no one.

Our life is finite. It could end at any moment. I
simply thank my higher power for this special day.

(I won't get into long a religious discussion here. I
believe it suffices to say this. I believe there is a
higher power out there, however you wish to define
it for yourself.)

2. I count my blessings each and every day. Both
the great big massive ones. And smaller ones too.

Big blessings for me include my health and that of
my loved ones. My children and grandchildren. My
friends. My clients. My career. My readers. My
freedoms. Books I've written. My business ideas.

Somewhat smaller blessings include my toys. My
houses in three countries. My travels. My
acquisitions. My sports, tennis, swimming, walking
and weightlifting. Books I love to read, etc.

3. I say several personal affirmations out loud. If
you'd like a free copy of what I use:

Click Here

After the first 20 minutes I'm now mentally ready
to take on the challenge and opportunities of this
special day.

I believe that I'm a truly happy person. And the
more I follow the above procedure the more
successful and happy I seem to become.

I strongly recommend you try my 20-minute
program. Be sure you let me know your results.

Your correspondent,

Ted Nicholas

The most profitable advice Ted Nicholas ever gave

The Success Margin

Tuesday, September 7, 2010

----------------------------------------------------

Dear Success Margin Subscriber,

U.R., a subscriber, writes:

"Your tip about writing a sales letter even before
you develop a product was lifesaving!"

I've been giving this invaluable advice for years to
my preferred clients and subscribers.

And to be completely frank, only relatively few
carefully follow this advice. Indeed, in my view
that's a big reason why such a small percentage
succeed.

While I have numerous millionaire mentees now,
there would be many more if active listening wasn't
such a rare human trait.

And I must say people not following proven success
principles is by far the most frustrating part of
being a so-called "guru."

But the relatively small number who do follow my
advice, especially on this point, are the biggest
winners by an overwhelming margin.

I know this for sure. Numerous "everyday" people
have become millionaires simply by following the
professional "blueprint" I've developed. This is true
both online and offline.

Here is a brief real-life story which may bring home
this point to you.

You undoubtedly are familiar with Matt Furey. He
is one of the most famous and successful authors
and entrepreneurs on the Internet.

To date he has generated over $33,000,000 in sales
online. Nearly all Matt's sales were as a result of
creating absolutely fabulous and effective e-mails.

But in 1995 it was a different story for Matt. He was
a personal trainer earning $20 an hour. He was far
worse than broke. He had amassed over $100,000 in
high-interest credit card debt.

However, he never gave up his dream. He was
determined to become a successful writer one day.

While reading the Wall Street Journal one morning
Matt saw one of my full-page ads. The headline
read:

"You, A Millionaire Writer?"

Matt identified immediately with the headline
promise. Earning a fortune doing what he loved was
exactly what he wanted.

The offer I made in the ad involved a home-study
course. The price was $317.

Matt decided then and there he wanted it so badly
he could taste it. But there was one problem. He
didn't have the money.

That didn't stop Matt. He went out and borrowed
the money. And ordered the course.

Unlike the majority of buyers of my courses who
might follow just a few recommendations, Matt
followed every single piece of advice I offered.

He then proceeded to create his first book. He did
everything I suggested in its preparation.

But he made one exception to my
recommendations.

What was it?

You guessed it.

He skipped my advice of preparing an ad for his
product, a book, before he offered it for sale. As
many writers and entrepreneurs, Matt was just so in
love with his product, he didn't think writing
advertising copy before he launched it was
important.

He did what most entrepreneurs do. Product first.
Then marketing and copy. This couldn't be more
wrong!

Matt also erroneously thought customers would
clamor for his book.

Popular myth: You've heard it a million times.
"Build a better mousetrap and the world will beat a
path to your door."

Reality: No matter how good your product, you've
got to effectively market in order to have even the
smallest chance to succeed.

The ad ran. And as you might have figured, it
flopped very badly. And, of course, he lost a lot of
money. And he piled up even more debt.

When he went back to the drawing board, Matt
figured there just may be some wisdom in the idea
of writing an ad as the first step.

Subsequently, he decided to write another book.

However, this time even before he wrote a single
word for the book, he wrote the ad first.

Then two fantastic things happened.

The final book was so much better than it otherwise
would have been:

(a) The book was not just an ego trip for the author,
as are most non-fiction books.

The ad forced him to do what few authors ever do.
Look at the book from the buyer's point of view.
The finished book was dramatically different. It
even included exciting chapter titles, as I always
recommend.

(b) Matt already had created a great ad. When he
started to run the copy in print, it was an immediate
hit. In fact it ultimately pulled in millions of dollars
in sales.

The moral of the story is simply this.

Before you spend time, energy and money creating
any product, simply write the ad first.

Truly amazing things will happen to you. And for
you.

If you do a good job on the ad, I predict your final
sales results will be dramatically higher than by any
other method. In many cases they will be more than
you ever dreamed possible.

Your correspondent,

Ted "Ad Before Product" Nicholas


Build Sales with New Skype Technology

The Success Margin

January 1, 2011

------------------------------------------------

I hope everyone had a Merry Christmas and joyous
New Year's celebration.

As I write this email in sunny Tampa, Florida,
I'm excited. And I think you'll be as well.

At last you can easily apply some of the very
latest video technology to help build your
business.

I'm talking specifically about how a new Skype
program can help you increase your sales.

How?

I'm going to share today some specific
technology which is so new I doubt you've ever
seen it.

I've written about using video online before.

Sure, you've undoubtedly seen and even applied
video to online marketing. But not with the
improved clarity and sound now available.

In fact, we're applying the improved Skype
technology right now to help promote our
upcoming January seminar, January 22nd-24th,
2011, to be held in Tampa, Florida.

--> See Skype video clips!

Finally you can showcase seminar presenters in
a special, more powerful way. In that way
potential attendees can better understand what
your speakers will discuss. Attendees can make
a better, more informed decision.

Here is the inside story about how we've utilized
the new Skype system.

We were actually very lucky. It so happens that
Terry Brock, our master of ceremonies, is really
good at this stuff. He has been named Chief
Skype Enterprise Blogger. Terry offered his
services to us and we accepted his proposal.

Using Skype Terry personally interviewed all
four key speakers who will be featured at our
event. He then carefully edited each interview.

A key question each speaker was asked is
simply this:

What are you going to talk about?

The well-know copywriter, Bob Bly, answers on
the video a question in every marketer's mind.

How long should my copy be?

The world-renowned Matt Furey reveals on the
video one of the eight secrets of how he creates
perhaps the most powerful emails ever written
to build his huge worldwide business. The other
seven will be revealed at the Tampa event.

Trevor Crook, the famous copywriter from
Australia, discusses a key principle on the video
related to successfully generating millions in
sales and profits for his clients.

I reveal on the video exactly what I'll be sharing
at the event that's responsible for nearly 8
Billion in sales to date. I'm proud of the fact that
my sales are more than any copywriter before.

One key secret I reveal is the technique I use to
create powerful headlines. And since 73 percent
of the buying decision is made at the headline,
unless you have a great one you cannot have
copy that really pulls in sales.

I also discuss lots of other benefits of the
seminar.

See how the speakers are video recorded
by this Skype technology:

--> See Skype video clips!

Wishing you a happy, healthy and prosperous
2011.

Your correspondent,

Ted Nicholas


What is the World's Ideal Business?

The Success Margin

Friday, February 18, 2011

---------------------------------------------------

Dear Success Margin Subscriber,

I was reading the business section of the Wall
Street Journal today. It grabbed my attention.

Why?

It discussed some of the available business
opportunities for entrepreneurs today.

But I think the article completely missed the
mark of what actually constitutes an ideal
business.

Here are 15 characteristics in my opinion that
constitute the world's most ideal business.

1. Enjoys low overhead

2. Products can be sold internationally in every
country throughout the world

3. It's portable. The business can be relocated
and operated from any country in the world

4. Requires little capital or investment

5. Enjoys a high profit margin

6. Has minimal labor requirements. Can be
operated with few or even no employees

7. Can be operated without a formal office,
even as a home-based business

8. Is relatively free of government regulation
and control

9. Is highly respected in the business
community

10. Products can be sold on a cash basis instead
of offering terms or extended credit

11. Competitors cannot duplicate products.
Products are protected by copyright laws

12. Is a fun and challenging business that will
satisfy your intellectual needs

13. No matter what your favorite subjects or
hobbies may be, you can usually come up with a
publishing product which includes them

14. Can be started or operated on a part-time
basis

15. Can help to make the world a better place

I submit that there is only one business in all
the world which meets all these characteristics.
It's information publishing.

I've been involved with business in 97
industries. But information publishing has been
the most profitable and enjoyable business with
which I've been involved.

I've written 15 best-selling books and numerous
CD's and DVD's with over 5 million customers
so far. The information publishing business has
been responsible for nearly all my greatest
successes.

That's why based on my personal experience I
decided to create an ideal and proven business
system for the beginner or established self
publisher.

Before I created my system, I examined the
available programs on information publishing.
However, I found the available systems lacking
in many important ways,

I then created a complete program for the
information publishing entrepreneur. It fills
in every answer you need. It's called THE
DREAM INFORMATION PUBLISHING SEMINAR - a
Home-Study Course.

Would you like to discover how step-by-step
you can create the world's most ideal business
for yourself? I'll reveal it all to you. I even
guarantee my program.

I cover all you need to know. If you follow what
I teach you in the DREAM INFORMATION PUBLISHING
SEMINAR HOME-STUDY COURSE you, too, will become
a successful information publisher.

And you'll also enjoy the world's most ideal
lifestyle too.

Grab your copy by going to:

Dream Information Publishing Seminar

Your correspondent,

Ted Nicholas

 

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“Ted Nicholas is the most successful direct response marketer in the world. Just one idea he gave me earned over $2,000,000 profit on one mailing!”

- Andrew Reynolds
London, England

I wrote my first book after responding to a classified ad in 1995 by Ted Nicholas. The headline "You a Millionaire Writer?" I called for a free report. The report was of course a sales letter for a $300 tape set. I scraped together the money - bought the tapes and got to work on my book.

In 2007 I did over 7.5 million in sales. 2008 will probably be 12 million."

- Matt Furey
Zen Master of Exercise, Health, and Fitness

I am a stupid person. Stupid because I didn't attend a Ted Nicholas seminar decades ago, when I first started in direct marketing. If I had, I would be much richer and accomplished than I am today. Ted, you are one of the most generous, giving guys in our business. I am proud to know and admire you.

- Bob Bly
Best-Selling Author


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Caveat. Our claims as well as the examples of outstanding success herein are not typical of the vast majority of our customers.
Our materials will help produce success only if you are diligent and work hard to achieve results over a long period of time.
There is no lazy man's road to riches.

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