How to get a job during all economic times
THE SUCCESS MARGIN
Friday, May 28, 2004
"You may say I'm a dreamer..."
The last Success Margin entitled "Wanted--
Employees seeking lifetime job security" produced
lots of feedback. Most was very favorable.
However, a few subscribers say I'm too "idealistic."
I must admit that at times this tends to be true.
One subscriber, normally a big fan, stated I'm "way
off the mark" on this topic. He writes:
"I gave my heart and soul to six major corporations
only to be fired. I saved five to 10 times my salary
for every employer. But they were still not happy.
They said, 'that's not the way we've always done
it.' And, 'that's not the way our competitors do it.'
"Major corporations don't like independent,
innovative, responsible, risk-taking maverick
employees, unless perhaps you're the CEO. What
they want are mindless, ass-covering, meeting
attending, yes-man robots who don't rock the boat,
don't upset the status quo, and don't make their
bosses look bad.
"So I started my own business, where my
independent thinking, motivation and dedication
are finally put to good use."
While I like and applaud this solution, I have a
different take on the nature of companies
comprising the business world.
There are two basic types of management styles.
The first rewards the best political type and are
not really interested in the most productive.
The second is desperately seeking employees
who think and function like entrepreneurs.
Sometimes called "intrepreneurs," such employees
help management build sales and profits or cut
costs in measurable ways. Their pay often includes
various "piece of the action" compensation plans.
More and more enlightened companies prefer hiring
Definition: Intrepreneur--Functions very much
like an entrepreneur but does so as an employee
within a company.
Any reader who is currently working for the first
type employer is wasting their valuable life. You'll
never be fully appreciated or rewarded unless you
connect with the second type employer. (Or, of
course, start your own company.)
** Good alternatives to a "regular" job **
You don't necessarily have to be an employee to
meet your goals.
You can also operate as an independent contractor
or consultant. Indeed, many companies prefer it
as they do save money by avoiding the cost of a
typical benefit package.
Also, it's an indisputable fact now that people can
do their job outside a company facility. Many
companies are open to your working from home.
Or other locations you choose, such as an Internet
As to my idealism, please be aware dear reader that
I can be of best help to you by NOT presenting the
world as it is. Anyone can do that.
I have a romantic view of things and I present the
world in an idealized way. As it can be and ought
Such a view may give you something that's worth
aspiring to. I can also assure you what I
recommend is often very practical. Indeed, it's
exactly what I do in my own business. And so do
many of my clients.
If you agree with my recommendations, you can
decide which parts you wish to apply to your
This writing style allows me to always be
completely open and forthright with you.
And since this is a free publication that doesn't
accept advertising, the only person I have to
please besides you is myself. And you can
subscribe forever, or as long as you feel it's
worthwhile for you.
** Getting the ideal job you really want **
Most applicants are terrible at seeking a job. It's
no wonder millions are unemployed. And many
are so discouraged they have lost all hope of
landing a position and are in the category of the
What I'm about to share with you comes from my
experience on both sides of the desk. A job
seeker and a job giver.
First, some don'ts:
-- Don't send the typical boring resume to
businesses you hardly know
-- Don't cold call. Cold calls have a very low
-- Don't communicate your goals. Your problems.
Your objectives. Your future. These are "me"
messages your prospective employer doesn't care
about. Your prospective employer is interested
in what's in it for him. This means his goals.
His problems. His objectives. His future.
** Don't apply for a job--campaign for it **
1. Select three to five prospective employers you
wish to target.
2. Get as much background on these companies as
possible. Sources of information can include the
library, the Internet, trade organizations, past and
present employees and competitors. If the
companies are publicly owned, you can get
financial information by calling and asking for
their latest financial statement. If the companies
are privately owned, you can often get a great deal
of information about them on the Internet.
3. After studying the background data, determine
what their problems, goals and opportunities might
4. Prepare a letter directed to the person who will
be your boss and to whom you'll report. You must
sell yourself in this letter. Rewrite your resume
onto no more than two pages. Include your biggest
accomplishments in each job. Focus on how you
helped make or save money way beyond your
5. Convince him/her you can help them meet their
goals and objectives.
6. "Try me before you buy me." Offer to
completely prove yourself before becoming a
permanent employee by working for a month at a
low salary, or even free, so the employer is risking
7. Include a good photograph dressed in
appropriate business attire and smiling directly
into the camera.
Ask for a personal interview. At the interview:
I. Dress in the type of attire the company prefers.
You'll find this out as you research.
II. Personal grooming is very important. Shower,
use deodorant, clean nails, shiny shoes.
III. Be confident, warm, friendly, but not overly
IV. Make eye contact.
V. Listen carefully and answer questions as
honestly as possible. Avoid overtalking.
VI. Act enthusiastic. But don't plead or beg
for the position you seek.
VII. There are no bad jobs. Be willing to start
at a lower position than you are seeking.
You'll prove yourself quickly. Cream rises
to the top.
Some of the toughest interview questions are:
-- Why should we hire you? Remember,
preparation is the key. Focus on helping to increase
revenue, cut costs, or both.
-- What is your greatest strength? Focus on one that
will help your prospective employer most.
-- What is your greatest weakness? Discuss a
work-related weakness you've overcome.
-- Where do you see yourself in five years? Project
a realistic position a few steps above the job you
--What salary are you seeking? Be open and honest
about what you'd like to earn after your 30-day
-- Why do you want to leave your present job? Be
positive, not negative. By all means, don't put
down your present employer.
-- Do you have any questions? Based on your
research, ask two to three questions maximum that
will show you've done your homework and that
you are interested.
Every successful employer is on the lookout for
superstar employees whether or not they are
advertising for new people. Approach them
correctly and you have a great chance you'll be
Happy job hunting. Please let me know the good
news about your great new job!
P.S. Here is a recent review of my new book,
HOW TO TURN WORDS INTO MONEY.
"'How To Turn Words Into Money' opened my eyes
to the fact that words can 'make or break' a promotion.
Your advice on ads and sales letters made me realize how
simple it really is to craft an effective ad or letter--
if you follow the steps!
"Overall your book will be read and re-read many times!"
© Copyright 2004 Nicholas Direct, Inc.