The Easy Path to Increased Creativity
THE SUCCESS MARGIN
Tuesday, July 20, 2004
Clearly, you are attracted to the concept of
seemingly small things that make huge differences
on your success path. Otherwise you probably
wouldn't have subscribed to The Success Margin.
Well, I've got a powerful tip for you today that will
increase your success.
Imagine what your life would be like if you could
raise your creative ability by 27%. And all you'd
need to do is play some beautiful music while you
Seem impossible? If you are a bit skeptical, I
don't blame you.
But hang on.
I'll prove it to you. You can be more creative than
you ever thought possible.
The best proof I can give you is to relate a recent
Here's what happened.
In May I conducted the Million Dollar Copywriting
Bootcamp in San Antonio, Texas.
Attendees included several highly experienced and
successful entrepreneurs and copywriters. However,
many participants had never before written a single
word of advertising copy in their entire lives.
Yet, before the bootcamp was over, every single
attendee, including the newbies, were writing
powerful copy at a professional level. Indeed, it
was probably some of the best copy I've ever seen.
During the bootcamp I presented exactly step by step
how I go about writing copy. To date, my approach
has produced over 4 Billion Dollars in sales.
I also created several copywriting exercises
specifically for the bootcamp.
One little known key I've never seen taught is how
to actually prepare yourself mentally and physically
to write successful copy that attracts sales like a
I described how I play the music of Mozart in the
background while I write.
The effect of Mozart's music has been intensely
studied. It's been established that creativity in
nearly everyone is enhanced by a huge percentage.
But, it must be Mozart. Surprisingly, no other
classical composer's work produces anything
close to the "Mozart Effect." Not Bach, or
Beethoven, or Strauss. No one else's music
causes an increase in creativity.
What happened next was spontaneous. Frankly,
I did not bring any Mozart music with me. I didn't
plan to actually play music at the bootcamp. My
plan was to simply suggest doing so when the
attendees returned to their home or office. But
our photographer, Ralph Zuranski, did. He happens
to be a big Mozart buff.
I decided at the spur of the moment to play the
Mozart music before the second of three copy-
writing exercises. (The exercises were
copywriting assignments for three different products.)
The total result was absolutely staggering! I have
never seen anything like it. The difference in
quality between the two exercises was stunning.
I had originally planned to ask participants to
vote for the champion copywriter at each table.
But that was impossible.
When the participants began to read their copy out
loud, every single one was so incredibly good you
couldn't really pick one. Each was a true champion.
I've done hundreds of seminars since 1991. I've had
nearly all of the world's best known marketers and
copywriters in the world attend my events. Many
times people have written copy and read it out loud.
But never before have I seen 100% of the
participants create really terrific copy.
To what can I attribute this performance?
If I had to put percentages as the reason, I would
guess 25% was the particular makeup of the
participants. They were outstanding people.
25% was probably the unique format and exercises
I created for this particular seminar.
But 50% of the result was probably due to the
(If you, dear reader, really want to create better
wealth-producing copy, you really must get the
tapes to the Million Dollar Copywriting Bootcamp
when ready in about 30 days. You'll experience the
miracle live as it happened!)
Now the above may sound like a commercial. Well,
you can interpret it that way if you wish. But, you
really will be astonished and discover a new world
from what you see and hear. That I promise you.
In the meantime, I suggest you acquire the music of
I'm looking forward to hearing how Wolfgang Amadeus
Mozart helps you write better copy.
Nicholas Direct, Inc.
P.O. Box 877
Indian Rocks Beach, FL 33785
P.S. Another reviewer of my book, How to Turn Words
Into Money, states:
"'How to Turn Words Into Money' is much more
than a lesson on how to generate income by
writing great copy. It's a valuable lesson in life...
how to communicate so well that we can reach the
levels of happiness and success we so desire!"
To order your own copy, go to www.turnwordsinto
money.com for complete details.
P.P.S. Success seldom rests on the big things. It's
doing lots of small things well over and over.
Success is in the margin.
P.P.P.S. My favorite piece of music in the world
is Mozart's 21st piano concerto. Let me know if
you like it.
© Copyright MMIV Nicholas Direct, Inc.