The Secret to a 100% Response
THE SUCCESS MARGIN
Thursday, January 20, 2005
The following strategy will be worth millions in
the right hands.
Sometimes in life you cannot take a chance that
someone or lots of important prospects miss
getting your communication.
I'm sure you'll agree there are certain times
when it's an absolute must to reach just one
decision maker. Or a select few important
However, as you undoubtedly know, important
people such as successful entrepreneurs,
executives, doctors, etc. have others such as
secretaries and assistants who decide what
communications (letters, e-mails, etc.) they
actually read. Such people work through
What to do?
Here is the procedure I use that practically
guarantees the addressee not only will get
but will actually read my message! (Of course,
unless the addressee gets your message, there
is no way you can get a response.)
This technique is responsible for increasing my
wealth big time. It can be worth a fortune to you
I use this procedure when my intended universe
of important prospects is as small as one
individual or a few dozen. Or a few hundred.
Or a few thousand if the stakes and/or profit
margin is high enough.
For example, if your product or service has a
price tag exceeding $10,000 with a good margin,
the technique can work extremely well. Or you
may have a highly profitable $1,000 product
wherein this procedure can be employed with
Here is the remarkably effective strategy I've
never seen anyone else use in quite this way.
You simply send a personal letter via Federal
Virtually no one, no matter how important, will
ignore a communication delivered by Federal
Express. In my experience, most people open
their own FedEx packages. Or because it begs
to be treated as very important, their gatekeeper
sees to it they get it.
Make sure you use Federal Express.
Tip: Do not use UPS, DHL, TNT or the post
office. I've tested alternative delivery servers.
For some reason, nothing works as well as FedEx.
Tip: Be sure your letter is personal and exciting
with all the copywriting tips contained in my
books and on these pages.
You'll be delighted with your increased success.
You may even reach a very achievable 100%
response with the FedEx strategy!
© Copyright 2005 Ted Nicholas