Headline Challenge Champions

The Success Margin

Friday, July 15, 2005

--------------------------------------------------

There were so many excellent headlines
submitted to my recent headline challenge to
Success Margin readers, I decided to share more
of them with you.

Subscribers from all over the world created some
real gems that deserve to be studied. Many of
these headlines can undoubtedly help and
stimulate you to create winners, dear reader.

Here in my view are the best of the best:

* * * * * * * * * * * * * * * *

"Cut Taxes on IRA Withdrawals—
More Money for You and Your Heirs"

Subheadline:
For investors 60+ with $100,000 or more in an
IRA or any type of retirement plan who want to
pay less to the IRS

This headline got a 3% response on a direct
mail piece. The industry average is 10%.

Submitted by James Lange, CPA/Attorney at Law
Pittsburgh, PA

* * * * * * * * * * * * * * * *

"If a Corporate World Flunkie Can Write a
Simple Letter That Made $47,857 in 48 Hours,
What Can You Do?"

Highly successful online and offline. Copywriter
is a diligent attendee of my Million Dollar
Copywriting Bootcamp.

Submitted by Troy White
Calgary, Canada

* * * * * * * * * * * * * * * *

"Swiss Millionaire Reveals Secrets of How He
Became the World’s Highest Paid Copywriter"

Submitted by my Million Dollar Copywriting
Bootcamp attendee Rick De Lima

* * * * * * * * * * * * * * * *

"No Bumps-a-Daisy After a Woopsie"

For a changing net which has a patented safety
harness that stops babies from being hurt by
rolling off a high surface after a diaper change.

Submitted by Mel Henson

* * * * * * * * * * * * * * * *

"How a $75 Speeding Ticket Cost Me
Thousands"

Submitted by Marc Geraci
Deerfield, IL

* * * * * * * * * * * * * * * *

"How to Have Large, Luscious Lips
Like Celebrities Without Paying High
Hollywood Fees"

Submitted by Linda Keller
Longview, WA

* * * * * * * * * * * * * * * *

The headline that cost President Ford
the election

In case you have the slightest doubt as to the
power of a headline, consider this. The late
William Brink, former managing editor of The
Daily News of New York, was responsible for
one of the most memorable headlines in
American history:

"Ford to City: Drop Dead"

The context was that President Gerald Ford had
declined to bail New York City out of its fiscal
crisis.

President Ford later acknowledged these five
words lost him New York State in 1976 in his
race against Jimmy Carter, and with it, the
presidency.

* * * * * * * * * * * * * * * *

Congratulations to all the Headline Challenge
Champions.

Please study and enjoy these wonderful headlines.
I’m sure you’ll be more motivated than ever
before to come up with super winners. Your goal
should always be to use the ideas behind these
copy examples and then to match their pulling
power or even rise above them with your
creations.

Your correspondent,

Ted Nicholas

© Copyright 2005 Ted Nicholas