Online Book Publishing Tips

The Success Margin

Tuesday, June 13, 2006

-------------------------------------------

In 1999, Mark Joyner urged me to co-publish a
few of my existing hardcover books in e-book
form. Within a few months of the first Ted
Nicholas e-book, a whole new market for my
work was confirmed.

Mark also started sending me a substantial five-
figure sum each month in royalties. This e-book
business continues to grow and grow with an ever
brighter future.

Frankly, it still amazes me that thousands of
people each month buy and read my books either
unbound or directly on their computer.

However, perhaps no business in the world has
changed as rapidly as has e-book publishing in
recent years. Clearly you must stay on top of the
dynamic changes.

But what potential you have for growth! If you
are an entrepreneur who is looking for a great
worldwide financial opportunity with limited
investment, I don't know of a more exciting
business than electronic publishing. Here are a
few action tips designed to help you start on the
right track for your first e-book:

1. Prepare a detailed table of contents. Your
table of contents should act as the game plan for
your book. Keep your table of contents in active
and exciting language, the opposite of what you
normally see.

2. Research your niche carefully. Discover what
your audience is looking for in your subject area.
This should be based on specifically what is
being requested on the Web.

3. Select your final title and incorporate the most
important key words in your niche. Create a
longer, more descriptive subtitle in addition to
the main title.

Three key search engines can help you spot check
and search content on as much as 90% of the
Web. These sites are:

http://www.google.com
http://www.yahoo.com
http://www.mamma.com

4. Get the copyright to your book registered in
your country of residence if required.

-- Obtain an ISBN number for your title

5. Register your domain name based on your
title.

-- Choose a ".com" URL for your domain name
if possible.

6. Hire a professional designer to design your
book cover.

7. Make all formatting decisions and maintain a
length of at least 125 pages.

8. Produce your e-book as a digital download in
PDF format. The PDF software you use should
do the complete job. Adobe Acrobat is the best
program for converting word documents to PDF.

9. Complete the writing of the final manuscript.

10. Get a third party to review and comment on
the final book.

11. Develop your Web site and set up hosting.
Set up payment processing account.

12. Make introductory offers. Request
testimonials from industry experts

13. Launch your book/e-book.

14. Make free announcements which publicize
your book.

-- Register with search engines
-- Prepare and send out a news release

15. Market your book.

-- Write articles
-- Advertise in e-zines
-- Publish an e-zine with useful content for your
readers. Use your e-zine to build your list
-- Use affiliate programs and joint ventures

16. Distribute your book via a digital fulfillment
distributor.

** Print on Demand (POD) Publishing

A relatively new development has the potential to
change the entire dynamics and business model of
publishing. It is now possible to publish a book
and never tie up one penny in inventory. Instead,
you can simply arrange to print books one at a
time if you wish and thus fulfill orders.

As an e-book publisher, you can arrange to have
your book supplied to retail customers with no
requirement for maintaining inventory.

While eventually it could be a great development
for self-publishers, there are still many minuses
along with the pluses. And the profit margins are
not as good as with print or electronic book
editions at present. I recommend you keep an
eye on the POD area while not plunging headlong
into this technically at present.

There are a number of companies who provide
POD service.

As always, here is to your ever-increasing success
margin.

Your correspondent,

Ted Nicholas

© Copyright 2006 Ted Nicholas