How to Get the Most Out of Any Seminar
The Success Margin
Sunday, October 22, 2006
Greetings from Down Under. What a fantastic
growing country Australia is.
I'm still in Sydney after speaking at a seminar put
together by Mal Emery, Australian best-selling
author and direct marketing/internet millionaire.
Mal assembled an incredible group of speakers
sharing cutting-edge information on online and
offline marketing techniques. Proceeds from the
event were contributed to research for ovarian
A good seminar can be worth a fortune to you.
But, as any attendee knows, the investment in
money, including travel expenses, is
Yet, while speaking at hundreds of seminars I've
observed that only a small number of attendees
derive anywhere close to the benefit of what is
I've seen attendees all over the world who are
exposed to powerful and life-changing
information from real experts. Yet few derive
even a small fraction of the golden tips being
offered by the speakers.
I see this situation as a terrible waste. A good
seminar can help bring your success to a whole
** Selecting a great seminar **
Choosing a seminar is not as easy as it first may
Unfortunately, I feel at least half the seminars
being offered today in the U.S., Europe and Asia
misrepresent the speakers' credentials and
Many of the self-appointed online marketing
gurus have never themselves been successful on
the Web. Obviously they do not walk the talk. So
the value of what they teach is extremely
To avoid wasting your time and money, seek out
seminars where the presenters are living
examples of what they teach.
** Preparation before the seminar **
Before arriving at the seminar, it's always a good
idea to jot down some specific seminar goals.
Another equally valuable approach is to seek out
some solid actionable ideas that will improve
your business. Or yourself.
Once the seminar begins, here are some tips that
will make the experience far more valuable.
-- Networking. Introduce yourself to as many
attendees and speakers as you can. Pass out your
business card and request them from others.
Sit in a different seat after each break (at any
seminar we encourage everyone to do this).
Unless you make an effort to meet and interact
with as many people as you can, you will lose out
on a great seminar benefit. I've seen and/or have
been involved with a surprising number of joint
ventures from networking. And have made
several lifelong friends, as will you.
-- Take good notes. Keep a separate sheet with
actionable ideas you plan to implement after the
event. Before you leave the event, narrow the
number to no more than ten. Otherwise, because
they will involve some effort, you may not be
inclined to do any of them.
-- Ask speakers questions both during Q&A
sessions as well as during the breaks. Make sure
what they present makes sense and is clear to
-- In a multiple speaker program, choose and
focus on just one to three presenters whose work
you'd like to further study and implement. (If, for
example, there are 15 speakers, it's not practical
to study in depth all of their work.) Buy the books
and/or tapes of those you choose for home study
after the event.
-- Don't delay. Begin to take action within 21
days after the seminar. Studies have shown that if
you delay longer than three weeks, the chances of
your ever doing anything with the valuable
information are almost nil.
-- Get CD's or DVD's of the seminar you just
attended if they are offered. Review them as soon
as possible. You will be amazed that while you
thought you heard 100% of the information, you
probably got no more than 40% or so. You'll feel
like you are listening to a whole new seminar!
People tell me this all the time.
A well-chosen seminar is a great learning
opportunity. But you can dramatically increase
what you derive using the foregoing ideas.
When I first started conducting seminars, my
biggest surprise was this. The most successful
entrepreneurs who are attendees are the very best
students. The Olympic champions of business,
the millionaires, tend to take the most complete
notes. They are often looking for that big idea
that can totally change their business and their
On the other end of the spectrum are the people
who take no notes. And within a few days have
forgotten most of what was presented. (No one
can retain but a small fraction of what is heard
I consider myself a perpetual student of business
and of life. When I'm speaking at a seminar, if
my schedule allows I attend each and every
session. And often I discover new ideas and brand
new ways of looking at certain things too.
A seminar can be one of life's best experiences
and learning opportunities. My advice is attend as
many as you possibly can.
You can dramatically increase your seminar
benefits using the above suggestions.
Here, as always, is to your Success Margin.
© Copyright 2006 Ted Nicholas