What Learning How to Write Successful
Sales Copy Can Do For You

The Success Margin

Thursday, May 24, 2007

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Will it pay you to invest your time learning to
write copy?

Here are 13 reasons to consider before you decide.

1. Earn unlimited and active and passive income
from fees and royalties.

With powerful copy, you can earn unlimited active
income from the sale of your products as an
entrepreneur. The more you sell, of course, the
more potential income for you.

If you are a copywriter and operate as do
thousands of my mentees, you can charge an
upfront fee (plus royalty). Typically the upfront
fee can be from $5,000 to $20,000. The royalty
usually is from 2 ½% to 5% of sales.

You can also earn unlimited passive income forever
in two ways:

(a) From books you write that you as well as others
market.

(b) From advertising copy you may write for others
who pay you an ongoing royalty.

2. Become a far more successful executive or
entrepreneur.

Your success will always depend on how much
profit you can bring to your company. This
principle holds true whether you are an owner
or executive.

Nothing can insure your success and value to any
organization as sales copy that brings in cash
flow, the lifeblood of any business.

3. Become able to successfully market virtually
any product or service.

Once you learn the secrets of copywriting that
pull sales and have knowledge of a particular
business, you can literally market any product
or service in any field. I've been successful in
47 different industries. And you could do the
same.

4. Improve your ability to create powerful
unique selling propositions (U.S.P's) for any
company product or service.

A powerful U.S.P for any business is a hugely
important factor in its success. As a copywriter
you'll discover exactly how to differentiate any
business from all others in the same field.

5. As you learn the psychological "hot buttons"
that cause people to buy, you will better under-
stand human behavior.

As a copywriter, you will by necessity have to
learn the keys to human behavior. This knowledge
will empower you to better succeed in all forms of
human interaction.

6. Enjoy more personal freedom to live and work
anywhere in the world.

You can operate a company and provide marketing
expertise as well as copy, especially on the internet,
from anywhere in the world. Copy is king and what
drives the business. As a copywriter you can write
for clients other than yourself from any location
with e-mail, phone and fax technology. Clients
don't care where you are physically located as long
as your copy produces sales.

7. By becoming more articulate, you will improve
your negotiating skills, a highly valued trait.

Negotiating skills will enable you to better
succeed in any interaction, including buying
almost everything at wholesale prices, including
advertising space, travel, clothing, car rentals,
jewelry, etc.

8. Improved communication skills enable you
to develop multiple income streams.

These include the creation of print products such
as books, newsletter, e-zines, articles, special
reports, blogs, TV and radio advertising. You can
create your own information products for yourself
and others and significantly increase your stream
of income. Multiple streams of income is one
secret utilized by nearly all wealthy people.

9. Become a far better public speaker, a terrific
asset in any job or business.

If you so choose, your improved copywriting skills
can be used as a foundation to build another
income stream as a public speaker. Platform
skills are, after all, just another form of
communication.

10. Improve your attractiveness. Become a more
sensitive, likeable person.

As a copywriter, by necessity you will discover
that rare quality of changing places with others.
You then can sense and consider their ideas and
emotions in all communications.

Interesting people (and clients) will just naturally
seek you out. Everyone loves a good active
listener, a rare quality indeed.

11. You will master the fine art of salesmanship.
Successful copy is salesmanship in print.

Perhaps the best way to learn sales (without the
fear of rejection) is to master the ability to write
copy.

12. You'll become a far better judge of other
copywriters you may hire or manage.

Even if you don't want to write all, or even any,
copy yourself, you'll become much better at
finding and evaluating copywriters who are
capable of providing income-generating copy.

13. Increase your personal power.

Your power in the world rests on several factors
which may include:

-- Money
-- Fame
-- Good looks
-- Contacts
-- Political influence
-- Communication skills

But by far the most important factor in attaining
personal power are communication skills. Both
oral and written.

The best way to improve communication skills
is, again, to learn how to write effective copy.

All my success in business has been the direct
result of my communication skills. Study
copywriting and you undoubtedly will
multiply your success level manyfold.

Your correspondent,

Ted Nicholas

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© Copyright 2007 Ted Nicholas