Headline Shortcuts Part VIII

The Success Margin

Saturday, August 23, 2008

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Recently I've been stressing the absolutely critical
importance of powerful headlines in all your copy.

Here is another Ted Nicholas headlines secret. I call
this headline style (number 8 out of 11 headline
types):

"If...Then"

Here are some examples.

* * * * * * * * * * * * * * * * * * * * *

If You Are Fed Up With Advertising Copy
That Doesn't Bring in Profitable Sales,
We Offer Proven, Results-Oriented Copywriters
and Guarantee Our Results!

* * * * * * * * * * * * * * * * * * * * *
If You're Tired of Your Old Sofa and
Thinking of a Change, We Offer a Superb
Selection, Helpful Design Consultants and a
Comfortable Shopping Experience - At The Best
Possible Prices!

* * * * * * * * * * * * * * * * * * * * *

If Your Car is a Wreck and You'd Love to Own a
Cream Puff, This Free Report Will Show You a
Guaranteed Way to Get the Best Price, and How to
Avoid Getting Stuck With a Lemon!

* * * * * * * * * * * * * * * * * * * * *

If You're Looking for One Convenient Source For
All Your Business Needs, We Provide a Huge
Selection of Office Supplies, a Fully Equipped Print
Shop - Even a Postal Outlet Right on the Premises
...Plus Ridiculously Low Prices Every Day!

* * * * * * * * * * * * * * * * * * * * *

If You'd Like to Dump Your Present Romantic
Partner, This Confidential Free Report Will Reveal
How to Do it Humanely While Exploring the Best
Source of Single Men on the Planet - All at a
Reasonable Guaranteed Price!

* * * * * * * * * * * * * * * * * * * * *

Here is the formula of how the "If...Then"
approach can be turned into a fill-in-the-blank
system.

If You're (describe the prospect's biggest want) We
Offer (Benefit #1) (Benefit #2) (Benefit #3)...
AND (bonus benefit)

When you begin achieving huge sales breakthroughs
with this valuable technique, please let me know
about it.

I'd love to feature your success story and perhaps
provide you helpful publicity as well on these
pages.

Your correspondent,

Ted Nicholas

© Copyright MMVIII Ted Nicholas