7 Magic Transitions

The Success Margin

Tuesday, November 14, 2006


Ask any successful copywriter this question.

Next to the headline, P.S. and opening, what is your toughest challenge in creating a successful piece of sales copy? Most entrepreneurial marketers would answer this way. Making the transition smoothly between one major idea to another. The effect of copy which changes the subject seamlessly makes your message enormously more effective.

I face the transition challenge every time I write something, as does every copywriter.

Much to my astonishment, when I looked for books on the topic of great transitions there is almost nothing.

So I created 31 of my favorite transitions. Then I would always have this list at my side.

In this writing I will reveal seven of them. If you like them, feel free to use them anytime you write copy with my blessing. (Just think nice thoughts about me when you use them.)

I know you will improve all your copy. Why? They work like magic!

Here they are:

  1. Wait, there’s more
  2. And here is the most important factor
  3. Here’s even more proof
  4. Thousands of success stories are the best proof of all
  5. Please don’t take my word for it
  6. Can you put yourself in this picture?
  7. Plus, there is something else I’d like to send you

** Free Bonus **

Here is still another one:

And, one more thing…

The best way to use these Magic Transitions is either as a separate paragraph. Or as a subhead.

Let me know how you like the Magic Transitions and also whether a book with all of them would be of help to you.

As always, to your increased Success Margin.

Your correspondent,

Ted Nicholas