Boost Sales the Easy Way
THE SUCCESS MARGIN
Monday, May 5, 2003
*** The secret to success, in life and in business, is to work hard at the margin. Relentlessly. Those little marginal extra efforts will inevitably grow into something big.
*** ”God is in the details”
Here is the fastest, simplest, easiest thing you can do to dramatically increase sales.
When you have a successful sales message in any print or Internet format, such as a space advertisement, sales letter, card deck or web page, and want to take one action to increase sales, here is what you do. Simply…
Make it bigger. Make it bolder. Particularly the headlines.
The first thing you should do is to significantly increase the size of your headlines and subheadlines. Make them 2, 3, even 5 times as large.
If the typeface size in the body copy is below 9 point, increase it to 12 point.
Tip: Do not use larger than 12-point type for body copy. My tests show this should be the maximum size. However, with headlines and subheadlines there is no real limit to size that I’ve experienced.
When you blow up the size of words, you simply get more attention. It’s like speaking confidently rather than whispering.
I have never increased copy size of a winning offer without experiencing a significant sales increase–as much as two and a half times the previous level of sales. And that is using the exact same copy I’ve previously used!
Presenting your headline in certain colors can also give you a big sales boost.
Tip: The magic of a red headline: Using bright red on the main headline along with larger size can also give you a dramatic sales boost.
However, the body copy should always be black. I’ve never seen another color other than black match its sales power.
Try the above. You’ll be delighted with the result.
P.S. As a free subscriber service, for your convenience back issues of THE SUCCESS MARGIN are now available to you on www.tednicholas.com.
P.P.S. Your feedback is invited. Question: What is your biggest marketing challenge? Please note, while I can’t promise a personal reply to each and every response, I will devote future issues to the most pressing subscriber concerns.