Celebrating Success

The Success Margin

Monday, November 27, 2006

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The beat of The Success Margin is success.

Today my comments are about how my friend Andrew Reynolds chose to celebrate his 50th birthday last week in a famous palace outside London. And his remarkable success.

Andrew’s incredible birthday bash tops anything I’ve ever experienced or even heard or read about.

To give you a bit of background and flavor, picture this.

* Location. About 20 miles southwest of London in Surrey, Hampton Court is perhaps England’s most historic and best-known palace. Construction began in 1514 and was finished 7 years later. The site is huge. Described by many authors, its famous maze is in 60 acres of riverside gardens. Rich with history, its best known occupant was Henry VIII, who married three of his wives there. Perhaps the most famous wife was Anne Boleyn, who was charged with adultery and treason and was beheaded at the King’s direction.

* Guests. Just 150 of Andrew’s family and closest friends were invited. The guests were a real who’s who of prominent authors, publishers, stars of TV and stage, and entrepreneurs from around the world.

The party was formal. Men in their tuxedoes and ladies in their lovely dresses and gowns looked fantastic. And the loveliest woman there was my
beautiful Bethany.

As the guests arrived the atmosphere was enhanced as we were greeted by palace staff dressed in authentic attire of the 16th Century.One felt thrown back in time as Henry VIII in hisstentorian voice gave directions to the main hall where his wife Katherine directed us further.

* Sequence. We were received for the first of several champagne toasts in a gorgeous reception hall. Then we were led through the palace to the beautiful grounds by King Henry where we were treated to a spectacular firework display that would rival any I’ve ever seen, even in Washington, D.C. on the 4th of July.

Dinner was next inside a beautiful, large tent complete with dance floor and stage. Tables were lavishly appointed with the finest silver, china, glassware, candelabra, and flowers. Special wines were served as were a delicious dinner and incredible desserts.

* Entertainment. The highlight of the evening was the special entertainer–none other than Elton John! He sang mostly his well-known classics including Rocket Man, Daniel, and Tiny Dancer.

In my view, Elton is one of the very best entertainers in the world. Along with his songwriting skills, I especially like his exuberance and passion.

The cost to hire Elton John for one evening was $1,000,000. This works out to $16,666.66 for every minute he performed.

As you can imagine, everyone had a ball. This included Andrew Reynolds, I might add, who had a grand time.

** A brief background **

I met Andrew at one of my seminars in 1999.

He’s often credited me as an important mentor.For example, Andrew tells the story of how one idea I gave him earned him over $2,000,000 profit on a single mailing. (I teach this

technique at my seminars.)

It makes me very proud to be his friend. And to have been a part of his incredible success. Especially since he has become not only one of UK’s top marketers. But also one of the biggest contributors to charities too.

Of course, there are always critics of any super successful person. And some might find fault with the cost of such an elaborate celebration. I think this would be unfair and just the result of envy and jealousy. Winston Churchill called socialism “the philosophy of envy.” I submit no one can be as successful as Andrew without creating untold wealth including thousands of jobs, directly and indirectly, for others. No one deserves a dream birthday more than him.

With all Andrew’s accomplished, you might suspect someone (as through an inheritance) gave him a big boost along with way.

But that’s not so.

Andrew, like so many of us, began with nothing.Actually, he was born in a very small trailer home.

By age 40 he had a job selling houses. He hatedit. His 40th birthday party for his family was at a Greek restaurant and cost him $1,000. And that was a huge amount to him at the time.

But Andrew was determined to find a better way of life. So he began going to seminars. He discovered direct marketing and in a few short years became really, really good at it.

Today his company expertly publishes and markets books, CD’s and DVD’s. Andrew has helped countless entrepreneurs become more successful by furnishing them educational materials. Plus, he is founder of the brand new and successful TV show in the UK called The Entrepreneur Channel.

Just imagine what his 60th birthday will be like!

What is the success lesson in this birthday celebration? I believe there is something profound that everyone who reads these words can learn from.

You become what you think about. Rich or poor.Successful or unsuccessful.

I’ve found that you must visualize your material success before it can ever happen to you. Andrew thinks big. And dreams big. He deserves all his material rewards. And so do you.

You cannot survive or prosper in this world without thinking. As Donald Trump says: “If you’re going to be thinking anyway, you might as well think big.”

Dedicated to increasing your Success Margin,

Your correspondent,

Ted Nicholas