Headline Shortcuts Part VII

The Success Margin

Tuesday, July 29, 2008

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Repetition has long been described as the mother of
knowledge.

It's so crucially important. That's why I keep
mentioning what the late, great and iconic
copywriter John Caples said -

"73% of all buying decisions are made at the point
of the headline."

It's an indispensable part of copywriting. That's
why I treat the writing of the headline with the
utmost importance and respect. So much so I've
created 11 different headline types that I choose
from on a daily basis.

Clearly without a "killer" headline, regardless of
how strong your body copy may be, your offer has
absolutely no chance of becoming successful.

Here in The Success Margin I have given you training
on six of the headline types which I use. Mastering
these headlines is a major reason for the success of
my copy in all media.

Previously I discussed these six headline forms:

1. Problem/Solution
2. Reason Why
3. Visualize It
4. Stacked Benefits
5. Get Benefits/Regardless
6. Problem Solver...

Today I'll review an extremely effective headline
type which I've not previously examined. As with
many powerful marketing principles, it's actually
very simple. I call it:

Secrets of (Blank)

Here are some examples:

* * * * * * * * * * * *

The Secrets of Living in Style
Without Any Money Worries!

* * * * * * * * * * * *

The Success Secret of the
Most Prolific Copywriter in America!

* * * * * * * * * * * *

The Secret to Getting All the Credit
You Ever Wanted - Even If You've Been Bankrupt!

* * * * * * * * * * * *

The Secrets of Not Only Surviving
But Thriving in Today's Tough Economic Times!

* * * * * * * * * * * *

The Secrets of Becoming a Popular
And Sought After Public Speaker!

* * * * * * * * * * * *

The Secrets of Becoming
The Most Popular Date in Town
While Not Compromising Your Personal Values!

* * * * * * * * * * * *

The Secrets of Dating the
Most Desirable Women in the World!

* * * * * * * * * * * *

17 Conversation Secrets That Will Help Make a
Favorable Impression on Any Important Business
Contact!

* * * * * * * * * * * *

Seven Headline Secrets That Will
Practically Compel Your Prospects to
Respond to Your Advertising!

* * * * * * * * * * * *

The fill-in-the-blank formula of this amazing
powerful technique is simply this:

The secret of (The ultimate benefit your product
delivers to the buyer.)

I challenge you. Don't waste another moment!

Create at least 3 headlines for your product or
service using "The Secrets Of" headline strategy.

Let me know what it feels like for you when you set
new sales records!

Your correspondent,

Ted Nicholas

© Copyright MMVIII Ted Nicholas