Headline Challenge Champions

The Success Margin

Friday, July 15, 2005

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There were so many excellent headlines submitted to my recent headline challenge to Success Margin readers, I decided to share more of them with you.

Subscribers from all over the world created some real gems that deserve to be studied. Many of these headlines can undoubtedly help and stimulate you to create winners, dear reader.

Here in my view are the best of the best:

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“Cut Taxes on IRA Withdrawals—More Money for You and Your Heirs”

ubheadline:For investors 60+ with $100,000 or more in an IRA or any type of retirement plan who want to pay less to the IRS

This headline got a 3% response on a direct mail piece. The industry average is 10%.

Submitted by James Lange, CPA/Attorney at Law Pittsburgh, PA

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“If a Corporate World Flunkie Can Write a Simple Letter That Made $47,857 in 48 Hours, What Can You Do?”

Highly successful online and offline. Copywriter is a diligent attendee of my Million Dollar Copywriting Bootcamp.

Submitted by Troy White Calgary, Canada

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“Swiss Millionaire Reveals Secrets of How He Became the World’s Highest Paid Copywriter”

Submitted by my Million Dollar Copywriting Bootcamp attendee Rick De Lima

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“No Bumps-a-Daisy After a Woopsie”

For a changing net which has a patented safety harness that stops babies from being hurt by rolling off a high surface after a diaper change.

Submitted by Mel Henson

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“How a $75 Speeding Ticket Cost Me Thousands”

Submitted by Marc Geraci Deerfield, IL

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“How to Have Large, Luscious Lips Like Celebrities Without Paying High Hollywood Fees”

Submitted by Linda Keller Longview, WA

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The headline that cost President Ford the election

In case you have the slightest doubt as to the power of a headline, consider this. The late William Brink, former managing editor of The Daily News of New York, was responsible for one of the most memorable headlines in American history:

“Ford to City: Drop Dead”

The context was that President Gerald Ford had declined to bail New York City out of its fiscal crisis.

President Ford later acknowledged these five words lost him New York State in 1976 in his race against Jimmy Carter, and with it, the presidency.

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Congratulations to all the Headline Challenge Champions.

Please study and enjoy these wonderful headlines.I’m sure you’ll be more motivated than ever before to come up with super winners. Your goal should always be to use the ideas behind these copy examples and then to match their pulling power or even rise above them with your creations.

Your correspondent,

Ted Nicholas