Headline Shortcuts (Part IV)

The Success Margin

Thursday, June 5th, 2008


Please do not forget this, dear subscriber. Seventy-five percent of the buying decision is made at the headline.

Today’s important Success Margin series featuring Headline Shortcuts continues with an enormously powerful category. I call it Stacked Benefits.

I use Stacked Benefits when I’m promoting a product or service with several strong benefits of nearly equal power and importance.

I’ve found in certain instances there is no single benefit “superstar.” So this Stacked Benefit is ideal.

Learn it. Apply it. And watch your bank account grow.

Here are some examples:


How to Grow Your Business, Gain More Free Time and Profit Like Never Before in Just Three Easy Sessions – Guaranteed!


Discover 147 Time-Saving Ideas That Will Help You and Your Staff Get Organized, Accomplish More in Less Time with Less Effort – Guaranteedor Double Your Money Back


How to Get a Gorgeous Tan, Be Safely Protected from Harmful UV Rays, While Gaining That Natural Golden Look All Over… In Just Six Weeks – Guaranteed – Or You Pay Nothing!


How to Safely Lose 10 Pounds in 10 Days, Maintain Your Energy Level and Avoid Sagging Skin – Guaranteed or Your Money Back


How to Earn Money in Your Own Part-Time Internet Business, With Low Investment, Without Major Stress
and Still Have a Life – or You Pay Nothing!


How to Meet Three Qualified Single Men in 30 Days Who Have Been Thoroughly Pre-Screened, Over a No-Obligation Cup of Coffee, Taking as Little as 15 Minutes of Time – Guaranteed


Here is my Fill-in-the-Blanks formula for the Stacked Benefits technique.

How to Get (Benefit #1) (Benefit #2) and (Benefit#3) (three is ideal) In Just (actual time period required) Guaranteed or (Your Money Back, Double Your Money Back, It’s Free, or You Pay Nothing, etc.)

Does your product offer several benefits to your prospects which are fairly equal in power?

If so, your Stacked Benefit headline may provide you just the Success Margin you need!

Your correspondent,

Ted Nicholas

* * * * * * * * * * * * * * * * * * * * * * * * * *