Headline Shortcuts Part VII

The Success Margin

Tuesday, July 29, 2008

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Repetition has long been described as the mother of knowledge.

It’s so crucially important. That’s why I keep mentioning what the late, great and iconic copywriter John Caples said –

“73% of all buying decisions are made at the point of the headline.”

It’s an indispensable part of copywriting. That’s why I treat the writing of the headline with the utmost importance and respect. So much so I’ve created 11 different headline types that I choose from on a daily basis.

Clearly without a “killer” headline, regardless of how strong your body copy may be, your offer has absolutely no chance of becoming successful.

Here in The Success Margin I have given you training on six of the headline types which I use. Mastering
these headlines is a major reason for the success of my copy in all media.

Previously I discussed these six headline forms:

  1. Problem/Solution
  2. Reason Why
  3. Visualize It
  4. Stacked Benefits
  5. Get Benefits/Regardless
  6. Problem Solver..

Today I’ll review an extremely effective headline type which I’ve not previously examined. As with
many powerful marketing principles, it’s actually very simple. I call it:

Secrets of (Blank)

Here are some examples:

* * * * * * * * * * * *

The Secrets of Living in Style Without Any Money Worries!

* * * * * * * * * * * *

The Success Secret of the Most Prolific Copywriter in America!

* * * * * * * * * * * *

The Secret to Getting All the Credit You Ever Wanted – Even If You’ve Been Bankrupt!

* * * * * * * * * * * *

The Secrets of Not Only Surviving But Thriving in Today’s Tough Economic Times!

* * * * * * * * * * * *

The Secrets of Becoming a Popular And Sought After Public Speaker!

* * * * * * * * * * * *

The Secrets of Becoming The Most Popular Date in Town While Not Compromising Your Personal Values!

* * * * * * * * * * * *

The Secrets of Dating the Most Desirable Women in the World!

* * * * * * * * * * * *

17 Conversation Secrets That Will Help Make a Favorable Impression on Any Important Business Contact!

* * * * * * * * * * * *

Seven Headline Secrets That Will Practically Compel Your Prospects to Respond to Your Advertising!

* * * * * * * * * * * *

The fill-in-the-blank formula of this amazing powerful technique is simply this:

The secret of (The ultimate benefit your product delivers to the buyer.)

I challenge you. Don’t waste another moment!

Create at least 3 headlines for your product or service using “The Secrets Of” headline strategy.

Let me know what it feels like for you when you set new sales records!

Your correspondent,

Ted Nicholas