Headline Shortcuts Part VIII

The Success Margin

Saturday, August 23, 2008

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Recently I’ve been stressing the absolutely critical importance of powerful headlines in all your copy.

Here is another Ted Nicholas headlines secret. I call this headline style (number 8 out of 11 headline
types):

“If…Then”

Here are some examples.

* * * * * * * * * * * * * * * * * * * * *

If You Are Fed Up With Advertising Copy That Doesn’t Bring in Profitable Sales, We Offer Proven, Results-Oriented Copywriters and Guarantee Our Results!

* * * * * * * * * * * * * * * * * * * * *

If You’re Tired of Your Old Sofa and Thinking of a Change, We Offer a Superb Selection, Helpful Design Consultants and a Comfortable Shopping Experience – At The Best Possible Prices!

* * * * * * * * * * * * * * * * * * * * *

If Your Car is a Wreck and You’d Love to Own a Cream Puff, This Free Report Will Show You a Guaranteed Way to Get the Best Price, and How to Avoid Getting Stuck With a Lemon!

* * * * * * * * * * * * * * * * * * * * *

If You’re Looking for One Convenient Source For All Your Business Needs, We Provide a Huge Selection of Office Supplies, a Fully Equipped Print Shop – Even a Postal Outlet Right on the Premises …Plus Ridiculously Low Prices Every Day!

* * * * * * * * * * * * * * * * * * * * *

If You’d Like to Dump Your Present Romantic Partner, This Confidential Free Report Will Reveal
How to Do it Humanely While Exploring the Best Source of Single Men on the Planet – All at a Reasonable Guaranteed Price!

* * * * * * * * * * * * * * * * * * * * *

Here is the formula of how the “If…Then”approach can be turned into a fill-in-the-blank system.

If You’re (describe the prospect’s biggest want) We Offer (Benefit #1) (Benefit #2) (Benefit #3)… AND (bonus benefit)

When you begin achieving huge sales breakthroughs with this valuable technique, please let me know about it.

I’d love to feature your success story and perhaps provide you helpful publicity as well on these
pages.

Your correspondent,

Ted Nicholas