Headline Shortcuts (Part X)

The Success Margin

Tuesday, September 30, 2008

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By now, dear reader, one factor should be crystal clear to you.

Without a strong, powerful, interesting, attention getting, curiosity provoking headline you just don’t have a viable selling proposition.

Without leading with a killer headline, your direct appeal for a sale simply will not work no matter how good the body copy is.

That’s why I’ve created a variety of headline types for my own use. And if you’ve been paying attention, for yours as well.

Today I’m going to cover a variation of what I covered in the last Success Margin. I call this:

How To/Guaranteed

Here are some examples of this technique in action:

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How to Overcome Stage Fright in One Hour – 100% Guaranteed!

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How to Write Your Own Book in Two Weeks or Less – 100% Guaranteed!

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How to Safely Lose 10 Pounds in 10 Days Or You Get Your Money Back!

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How to Instantly Triple Sales in Your Business By Using Just 8 Magic Words – Guaranteed!

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How to Write Subheads That Are So Powerful Many Prospects Will Order Without Reading a Single Word of the Body Copy – Guaranteed!

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The formula for the How To/Guaranteed excellent headline technique is:

How to (get the ultimate benefit) quickly and easily – 100% Guaranteed.

Try this headline approach and see for yourself how effective it is. I’ll bet I hear about lots of subscriber success stories using this headline system.

Your correspondent,

Ted Nicholas