Online Book Publishing Tips

The Success Margin

Tuesday, June 13, 2006


In 1999, Mark Joyner urged me to co-publish a few of my existing hardcover books in e-book form. Within a few months of the first Ted Nicholas e-book, a whole new market for my work was confirmed.

Mark also started sending me a substantial five-figure sum each month in royalties. This e-book business continues to grow and grow with an ever brighter future.

Frankly, it still amazes me that thousands of people each month buy and read my books either unbound or directly on their computer.

However, perhaps no business in the world has changed as rapidly as has e-book publishing in recent years. Clearly you must stay on top of the dynamic changes.

But what potential you have for growth! If you are an entrepreneur who is looking for a great worldwide financial opportunity with limited investment, I don’t know of a more exciting business than electronic publishing. Here are a few action tips designed to help you start on the right track for your first e-book:

  1. Prepare a detailed table of contents. Your table of contents should act as the game plan for your book. Keep your table of contents in active and exciting language, the opposite of what you normally see.
  2. Research your niche carefully. Discover what your audience is looking for in your subject area.This should be based on specifically what is being requested on the Web.
  3. Select your final title and incorporate the most important key words in your niche. Create a longer, more descriptive subtitle in addition to the main title.
  4. Three key search engines can help you spot check and search content on as much as 90% of the Web. These sites are:


  5. Get the copyright to your book registered in your country of residence if required.
    — Obtain an ISBN number for your title
  6. Register your domain name based on your title.
    — Choose a “.com” URL for your domain name if possible.
  7. Hire a professional designer to design your book cover.
  8. Make all formatting decisions and maintain a length of at least 125 pages.
  9. Produce your e-book as a digital download in PDF format. The PDF software you use should do the complete job. Adobe Acrobat is the best program for converting word documents to PDF.
  10. Complete the writing of the final manuscript.
  11. Get a third party to review and comment on the final book.
  12. Develop your Web site and set up hosting. Set up payment processing account.
  13. Make introductory offers. Request testimonials from industry experts
  14. Launch your book/e-book.
  15. Make free announcements which publicize your book.
  16. — Register with search engines
    — Prepare and send out a news release

  17. Market your book.
    — Write articles
    — Advertise in e-zines
    — Publish an e-zine with useful content for your readers. Use your e-zine to build your list
    — Use affiliate programs and joint ventures
  18. Distribute your book via a digital fulfillment distributor.

** Print on Demand (POD) Publishing

A relatively new development has the potential to change the entire dynamics and business model of publishing. It is now possible to publish a book and never tie up one penny in inventory. Instead,you can simply arrange to print books one at a time if you wish and thus fulfill orders.

As an e-book publisher, you can arrange to have your book supplied to retail customers with no requirement for maintaining inventory.

While eventually it could be a great development for self-publishers, there are still many minuses along with the pluses. And the profit margins are not as good as with print or electronic book editions at present. I recommend you keep an eye on the POD area while not plunging headlong into this technically at present.

There are a number of companies who provide POD service.

As always, here is to your ever-increasing success margin.

Your correspondent,

Ted Nicholas