In, “THE GOLDEN MAILBOX – How To Get Rich Direct Marketing Your Product” by Ted Nicholas, you’ll discover all the secrets to Direct Marketing Success.
Ted states that, “Once you’ve got a good marketing piece, it becomes your control. Keep running your control. Successful direct marketers then take two more steps. First, they refine their control by testing other aspects of the piece. Your efforts are highly leveraged.
If you’re advertising in a publication with only 100,000 readers, a small response increase means a lot of money to you. Suppose you’re selling a $20 item. If you can increase your response from one-half percent to one percent, you’ll bring in an additional $10,000 on that one ad. Small improvements in response have big effects in direct selling.”
This is just a little taste of what you will learn from The Golden Mailbox by Ted Nicholas. Those who understand the power of direct marketing can be more successful than they ever imagined possible.
If you take the time to put into action the marketing wisdom that Ted imparts in “THE GOLDEN MAILBOX – How To Get Rich Direct Marketing Your Product” you’ll be better off for it. Your bank account will also be larger as a result!
Not to mention, out of all Ted’s books this one is the most autobiographical.