Self-Publishing Cash Machine Part II

The Success Margin

Monday, March 13, 2006


In my last issue I discussed many of the benefits of self-publishing. These include an unsurpassed lifestyle and the possibility of never-ending passive income.

In this Success Margin I will share many more insider secrets you need to know.

** Writing tips that work **

A big percentage of aspiring self-publishers would rather write their own book.

But, many would-be authors and self-publishers find it tough to complete a whole book.

Here is why. Writing a whole book seems such a huge task, it intimidates many people. The secret is to break it down into smaller parts.

Here are a few techniques used by successful authors:

  1. The Time Principle. Write two to four hours a day, six days a week without fail. Whether you create a single page or more, this consistent effort guarantees that within a few weeks or months your book will be a reality.
  2. The Page Principle. Write one page a day. A 200-page book will be completed in about 7 months.
  3. The Dictation Principle. For two to four hours a day simply talk your material into a tape recorder or voice activated computer software program. Then transcribe and edit.
  4. The Speech Principle. Break your book down into a series of perhaps 10 twenty-minute presentations. Offer to speak for free in your community at organizations which are always looking for speakers. These include Kiwanis, Rotary and Lions Clubs, Chambers of Commerce and at various men’s and women’s professional groups. Record your speech. And then transcribe it afterwards. Voila. Your book!

    I’ve used all the above methods. But the one most reliable for me is the Time Principle. I routinely write four to six hours a day. Sometimes I work on a book. This e-zine. Or,
    of course, on sales copy.

    It’s important you find a writing method that suits your particular preference. And then consistently apply it.

    The more you write, the better you get. I believe a special part of your brain develops through the writing process.

** How important is your book title? **

Longtime subscribers will recall my stressing how important your product name or title is. I recommend that you test your book title before you finalize it.

The title decision is at least as important as the headline for an ad.

Tip: Your book title acts as the headline for your book.

Of course, to generate interest way beyond what search engines can do for you, it’s important to advertise and to test your assumptions about your book.

** Secrets of Testing **

The best and least expensive way I’ve found to get a good feel for a potentially profitable product is to simply test the subject in the marketplace.

For example, you can create a domain name that includes a huge benefit for your niche and set up a website under that name.

Let’s look at a hypothetical example. Assume for a moment your domain name is

You could create a free special report with this title:”How to Get Classic Mercedes Engine Parts Without Breaking the Bank”

I suspect classic Mercedes Engine Part Collectors would love to have this report.

You then could prepare three to five limited copy ads and run them on Google AdWords. Of course, once you test you can select the winning ad which gets the most response. Then you repeat the ad continuously, as your budget allows.

Once you begin to collect the names of your report acquirers, you could follow up the report with a paid monthly newsletter at say $67 a year,a series of books at $25 each and a seminar at $497.

While I haven’t actively tested this example, I believe you get the point.

Obviously if you do not generate sufficient interest in your free report, you can stop running ads and cancel additional marketing plans. This type approach will provide you
invaluable marketing information. Plus experience.

You then can go back to the drawing board and test another perhaps more promising topic that may contain the seeds to your Internet fortune.You simply keep testing until you achieve profitable results.

And, remember. Most well-known people who are Internet successes have tested several products before they found their big winner.

One option you have is to simultaneously publish your book as an e-book as well as a hardcover edition. This is what I, and most best-selling,authors, do.

There will always be lots of people who would prefer a bound book. And what greater gift could you leave for your family and the world than a beautifully produced book of your own?

However, if your budget is limited, you can wait until you first have a successful e-book that’s profitably sold on the Internet. You can publish a hardcover edition of the book any time later if you wish.

On the Internet you can also generate worldwide sales 24 hours a day while you sleep. It’s extremely comforting to have people buying your book(s) somewhere in the world seven days a week.

Of course you can also advertise your book offline if you choose.

But, if you use just one cost-effective online source, I like Google AdWords. It’s basically a pay-per-click advertising and marketing tool.When people search specific keywords relevant to your product or service, they find your ad. (Using past issues of The Success Margin for tipsas well as my books, create powerful short copyads.)

Your ad shows up toward the top of the search engine results depending on how much you’re willing to pay. Each time someone finds your ad and clicks through to your website, you pay anywhere from 20 cents to one dollar. For complete information on Google AdWords, click on //

I began my publishing empire with a $90 ad. My first self-published book, How To Form Your Own Corporation Without a Lawyer For Under $75, alone has achieved sales of over 2,000,000 copies. My 14 other best sellers have sold millions of copies and 56 books written by others continue to sell every day around the world. And
I learned everything I know about publishing the hard way. Through trial and error!

** Unsurpassed lifestyle and rewards **

As a writer and self-publisher, you can live anywhere in the world you please. I spend mostof my time, when not doing seminars, in Switzerland or in Cyprus. Or traveling. You can do the same and suit your own tastes as to where and how you live.

** What rich people know that poor people do not **

The vast majority of people in the world trade time for money. They live paycheck to paycheck barely getting by. If they lose their job, poof. No more income.

Rich people have learned the secret of passive income. Their investment or intellectural property (books, software, CD’s, DVD’s) work for them to earn income. The best sources of passive income are rents, dividends, interest and royalties.

When your investments or your intellectual property create a stream of income whether or not you work, or even get out of bed, this is the most powerful way in the world to create wealth.

** You can live forever! **

Since a successfully published book can literally live forever, it provides you a realistic chance at immortality. And it’s perhaps the greatest legacy (better than money) you can leave your children and loved ones as well as the world at large. I can’t think of a better legacy. Can you?

** A step-by-step plan **

You, too, can become a successful writer and publisher, as have numerous of my readers and seminar attendees.

However, before you get started I urge you to invest in yourself (your best investment) a minimum of 500 to 1000 hours of study. Once you know what you need to do, your path will become much clearer and easier. And cost effective, too.

You can accomplish this in a few months. First get all back issues of The Success Margin, free to subscribers. Study them. Then purchase my books, especially How to Publish a Book and Sell a Million Copies, Magic Words That Bring You Riches, How to Turn Words Into Money, and my home-study course, Million Dollar Copywriting Bootcamp. If you diligently apply yourself, you will increase your chances of success by at least tenfold.

Self-publishing can be the most rewarding business in the world. There are no shortcuts,except good, proven instruction and know-how.If you are not willing to take these steps, at minimum I strongly recommend you do not even attempt it. The truth is unless you learn what you need to learn, your chance of success is slim to none.

Dedicated to increasing your success, which is always in the margin,

Your correspondent,

Ted Nicholas

P.S. For complete information on my best-sellinge-book, “”How to Publish a Book and Sell a Million Copies,