Ted’s Birthday Success Tip

The Success Margin

Thursday, February 26, 2009


I love islands, don’t you?

A few moments away, the white sand is magnificent. Bethany and I love to walk though it barefoot to feel its radiance. And the sun is warm and soothing.

Wish you could be here in Florida to enjoy this special island in the sun with us.

We enjoy the atmosphere here so much. Right now as I write these words I’m sitting at poolside overlooking the tennis courts next door to our newly acquired Tampa condo.

Our new Harbour Island home overlooks the water where we watch cruise ships coming in every day.Bethany and I feel so very blessed to have discovered this dream location.

Last weekend our seminar at the Tampa Convention Center helped change the lives of so many entrepreneurs. We conducted what was undoubtedly the most powerful and exciting direct marketing seminar for Internet and offline entrepreneurs ever held.

To differentiate it from any other, we’ve renamed the event “Success in the Sun.”

I’ll share a few highlights and success stories from our event with you. You’ll soon begin to see why it
was so special.

First, we raised a lot of money for a great charity,The Hole in the Wall Gang, founded by the late Paul Newman. To help youngsters suffering from cancer is extremely rewarding.

We also invited three surprise speakers who were not advertised:

1. Bob Bly, author of 72 books, including The Copywriter’s Handbook, revealed terrific information on how to raise response from your Website. He did a beautiful job in his presentation and is a very accomplished speaker.

He just sent me this e-mail:

“Thanks for the great program in Tampa this weekend.

I am a stupid person. Stupid because I didn’t attend a Ted Nicholas seminar decades ago, when I first started in direct marketing.

If I had, I would be much richer and accomplished than I am today.

You are one of the most generous, giving guys in our business. I am proud to know and admire you.”

Bob Bly Copywriter / Consultant

2. Ed Taylor is undoubtedly the #1 expert on Search Engine Optimization. He held nothing back.For example, he revealed how, at zero cost, you can get a #1 ranking on Google. It was a fabulous and memorable presentation.

3. Matt Furey is a legendary Internet marketer and by far the most successful in his field. He told an amazing story. He had always aspired to be a writer but was turned off by the conventional publishing approach. Rejection, no marketing help,and changes of his work by publishers were just not for him.

Matt saw my ad in Spotlight Magazine with the headline, “You, a Millionaire Writer?” He responded and read my special report offering a home-study course based on a seminar. He scraped together $317 and bought it in 1995. Beginning with no money and $50,000 in debts, he has built an information publishing empire. Sales so far have exceeded $30,000,000. That’s thirty million!

Matt generously told all, including his hard-won secrets, to our attendees.

He sends 1-3 e-mails a day to his list and almost always exceeds an amazing $10,000 average in revenue on each one!

He strongly believes Internet marketers do not contact their list often enough. I support and agree with him. But, of course, the e-mails must be very well written, as are Matt’s.

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Today’s Success Tip

Emulate the mega income of the top Internet successes. How? Simply send e-mail more often to your database.

Caveat: Always provide useful and profitable information that can be immediately acted upon.

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A popular part of the seminar were the amazing success stories by attendees who are information marketers.

Here are a few of them:

— Bob Miles, the best-selling author on Warren Buffett’s investment techniques, shared how he got the attention of the world media and sold tons of books in Omaha. He did it very inexpensively. How? With free ice-cream cones at a Dairy Queen.The entire promotion cost him just $90!

Even Warren Buffett himself came to claim his cone!

When the major media heard about the event which attracted even the famous Warren Buffett,they also came in droves. And they wrote stories which appeared all over the world.

— Trevor Crook, a world-class copywriter, went from bored banker to excited and successful direct
marketer. He began by selling a Dan Kennedy marketing course and other information products in Australia.

— Joachim de Posada is an internationally acclaimed speaker and author. His best known book is entitled “Don’t Eat the Marshmallow…Yet!” To date he has sold 2.5 million copies. He caused a stampede among attendees to buy his amazing book after telling this most compelling story.

Joachim attended a Gary Halbert seminar in Key West in 1992. I was a featured speaker. The occasion was to raise money for the victims of the devastating Hurricane Andrew. We managed to raise over $1,000,000.

At the end of my presentation, Gary asked me to write down the most important success lesson I ever
learned in my life and not to show it to anyone. After I did so and put in an envelope, he began auctioning it off. Only one person in the audience was going to get the secret.

The bidding began at $5; $10; $50; $100, until it got to $1,500! Of course, all of the sales proceeds went to the Hurricane Relief charity.

But Joachim’s curiosity was killing him. He desperately wanted to find out what was in the envelope. However, he couldn’t find the successful bidder, who had already left the seminar to catch his plane.

After two years of frustration, he ran into and recognized this very same attendee at another event.

He asked this man what was in the envelope and was generously given the secret. He loved it. So much so, it literally changed his life.

With the owner’s permission, he was able to put the secret in a sealed envelope inside his book.

Every time Joachim speaks he tells this story. And sells tons of books!

The secret has gone on to help sell millions of copies of his book. And impact and change the lives of millions of people around the world.

Would you, too, like to have this secret? Not to worry. I’ll make it available to you in a moment. I know it will help you on your success path.

Do you want to become an Internet millionaire like so many of my attendees have done? Yes? Great!

One thing you must fully understand. No matter what you are selling, it’s an absolute must to write powerful copy. Especially in your e-mails.And on your website. You just can’t generate success and wealth in any direct media without “killer” copy.

Your correspondent,

Ted Nicholas