The Secret to a 100% Response
THE SUCCESS MARGIN
Thursday, January 20, 2005
The following strategy will be worth millions in the right hands.
Sometimes in life you cannot take a chance that someone or lots of important prospects miss getting your communication.
I’m sure you’ll agree there are certain times when it’s an absolute must to reach just one decision maker. Or a select few important potential clients.
However, as you undoubtedly know, important people such as successful entrepreneurs, executives, doctors, etc. have others such as secretaries and assistants who decide what communications (letters, e-mails, etc.) they actually read. Such people work through gatekeepers.
What to do?
Here is the procedure I use that practically guarantees the addressee not only will get but will actually read my message! (Of course, unless the addressee gets your message, there is no way you can get a response.)
This technique is responsible for increasing my wealth big time. It can be worth a fortune to you as well.
I use this procedure when my intended universe of important prospects is as small as one individual or a few dozen. Or a few hundred. Or a few thousand if the stakes and/or profit margin is high enough.
For example, if your product or service has a price tag exceeding $10,000 with a good margin,the technique can work extremely well. Or you may have a highly profitable $1,000 product wherein this procedure can be employed with great effect.
Here is the remarkably effective strategy I’ve never seen anyone else use in quite this way.
You simply send a personal letter via Federal Express.
Virtually no one, no matter how important, will ignore a communication delivered by Federal Express. In my experience, most people open their own FedEx packages. Or because it begs to be treated as very important, their gatekeeper sees to it they get it.
Make sure you use Federal Express.
Tip: Do not use UPS, DHL, TNT or the post office. I’ve tested alternative delivery servers. For some reason, nothing works as well as FedEx.
Tip: Be sure your letter is personal and exciting with all the copywriting tips contained in my books and on these pages.
You’ll be delighted with your increased success. You may even reach a very achievable 100% response with the FedEx strategy!