Using a Simple Postage Stamp Can Increase Your Income From Mailings
THE SUCCESS MARGIN
Wednesday, October 22, 2003
Do you like simple ideas that can make you money? Well, I’ve got some good news to share today.
I’m going to cover a very easy action that can significantly increase your income.
Just use stamps on your mailings rather than metered mail or bulk imprints.
Live stamps on outer envelopes outpull response from bulk indicia as proven in all my sales letter tests. This also applies to postcards as well.
Most direct mailers use bulk indicia. They are obviously unaware how this simple action will increase sales.
But, since you now have this little-known actionable information, you can reap the benefits.
I’ve never used stamps versus bulk indicia without a significant lift in response. However, I recommend you prove it to yourself by conducting a simple test. On your next mailing, test half using stamps and half with bulk indicia. Measure the results.
I’d be very surprised if your stamped envelopes were not the clear winner.
1. If you mail first class, you can use regular issue stamps. However, sometimes unique special issue first-class stamps work even better. This too is easy to test.
2. If you mail bulk rate, which is of course considerably cheaper, use bulk-rate stamps.
It’s tough to tell first class mail from bulk mail when it has a stamp on it.
A big bonus for you is this. Very often the post office confuses live bulk rate stamps with first class stamps and delivers as if it were first class.
I just returned to Switzerland from a delightful trip to the U.S.
There were two major highlights of the trip. The first was a beautiful voyage across the Atlantic on the QE2, perhaps the most famous transatlantic cruise ship in the world. What an experience! Both Bethany and I have long dreamed of taking this journey ever since we were children. But we never took the time before to do it (it takes 6 days). We were delighted with the whole thing–the people, activities, food, cabin, plus several best-selling authors aboard.
Plus, we became acquainted with two delightful entrepreneurs, Steve and Lori Leveen, the founders of Levenger, a terrifically successful direct response company you surely know.
Best of all, we didn’t gain an ounce of weight. The fully equipped fitness center really helped too.
I highly recommend the QE2 or new QM2 as a journey of dreams.
The other major highlight was conducting the most unique seminar I’ve ever done, The Small Business Success Summit in San Francisco, along with my co-speaker Joel Christopher. For the first time ever, both online and offline marketing strategies and
cutting-edge copy were presented. We even sold online $33,898.00 worth of product in one day right before the eyes of the attendees from 12 different countries.
I was also delighted that my son David was an attendee.
For years I encouraged him to attend my seminars and study marketing.
But David’s previous interests were always primarily in music (he’s a capable professional) and computer science. He was not ready to really get into marketing. Of course, this was fine by me as I believe everyone has to find his or her own path. And, as you know, no one can force you to learn until and unless you are ready for it.
However, after attending a previous seminar at which I spoke a few months ago, he really got turned onto marketing. He now has his own web design company and his first several clients. He’s really excited about entrepreneurship and marketing. I’m proud of him.
As the saying goes, “When the student is ready, the teacher appears.”
Best of all, every single concept, questions and answers, of the seminar were professionally recorded on video and audio.
If you are serious, study the information and employ the very latest marketing principles. I highly recommend these tapes. You truly can become part of history and take your business to the next level.
Check www.smallbusinesssuccesssummit.com for details.